A free email marketing audit, written for your list.

Request a free email marketing audit with the form on this page. It is a plain English review for US businesses with a list of any size, and it is yours to keep whether or not you ever hire us.

What does the free email marketing audit cover?

• Sending setup: whether SPF, DKIM and DMARC are published for your domain and line up with the address in your From line.
• List health: how people join, how fast the list grows and how many contacts have gone quiet.
• Your last few campaigns: subject lines, preheaders, the layout on a phone, links, and the postal address and opt out link that CAN-SPAM requires.
• Gaps in your calendar: launches, seasons, local events and holidays that passed without an email.
• A sample campaign calendar: campaign ideas with send dates, planned around your business.

The form asks for six things: your name, a work email, your website, your email platform, a rough list size and one line on what you want email to do. No login and no card.

Rather write directly? Send your website and platform to info@emailmarketingagency.com.

What happens after you submit the form?

1. Your request lands in our inbox. We read what you told us about your business and goals.
2. We look from the outside first. SPF and DMARC live in public DNS records, and DKIM can be checked from the headers of an email you have already sent, so none of it needs a login. We also review your signup form and recent sends.
3. We ask for numbers only when we need them. For list health we may ask for a screenshot or export from your platform's reports. The audit never needs your password.
4. You receive the written audit. Findings for each area, ordered by what to fix first, plus the sample campaign calendar.
5. You decide what happens next. Fix things yourself, ask questions by email, or hand the work to us on the $1,000 a month plan for 8 campaigns. To see how a paid month runs, read our email marketing process.

Which deliverability and CAN-SPAM rules does the audit check?

Inbox providers and the FTC publish their rules, so this part of the audit is not opinion. We compare your setup with these:

Apple says Mail Privacy Protection downloads remote content privately in the background when a message arrives, so Apple Mail opens can overstate real reading. That is why the audit gives clicks more weight than opens. Clients on the monthly plan get these checks every month as part of our email deliverability service.

Can you audit your email marketing yourself?

Yes, and our guides show how. Use the email deliverability checklist for authentication and spam rate, the CAN-SPAM compliance checklist for footers and opt outs, and the guide to email marketing metrics to read your reports. What an outside review adds is the gap check: we line up your recent sends against your seasons, your launches and the 2027 email marketing calendar, then list the dates you skipped.

What does a missed opportunity look like?

Three examples from email campaigns we have written:

• Riverwalk at Yadkin River in Jonesville, NC hosts Camp O Ween, a Halloween event that earned its own email. Local event emails are a regular part of our campground email marketing.
• ExpenseTracker's "New Month, Clean Ledger" email was timed to November 1 falling on a Sunday, the same day the app sends its weekly summary.
• Whapi's "Black Friday Prep" email told Shopify merchants to set up WhatsApp flows early, since Meta template approval can take up to 24 hours. More on that kind of timing on our SaaS email marketing page.

How is the audit different from an email marketing consultation?

Many agencies open with a consultation: a call about your goals, then a proposal. Our audit reverses the order. We study your real setup first and put the findings in writing, so you judge our thinking before anyone asks for a decision. Want to talk strategy after reading it? Reply to that email and the thread becomes your email marketing consultation.

Frequently asked questions