Email marketing calendar 2027 Every US date, checked and planned.

A holiday date is only half the story. The weekday decides when the email should actually go out: Valentine's Day on a Sunday pulls the last shipping reminder back to midweek, and a Saturday Christmas moves the federal day off to Friday. This 2027 email marketing calendar lists the US holidays, shopping days and observances worth a send, the weekday each one lands on, the window we would send in and a campaign idea. It is the list we start from when we draft a monthly campaign calendar for a client.

How we checked the dates: federal holidays come from the U.S. Office of Personnel Management 2027 schedule. Mother's Day, Father's Day and daylight saving time are fixed by rules in the US Code, so we counted the Sundays ourselves. Easter, Hanukkah, Lunar New Year and the Super Bowl were each confirmed against the sources listed at the bottom of this page. Anything we could not confirm, such as a 2027 Amazon Prime Day, is left out rather than guessed.

What is different about the 2027 email marketing calendar?

Six quirks of the 2027 calendar shape the whole year. Plan around these first.

• Valentine's Day and the Super Bowl share a Sunday. Super Bowl LXI is set for Sunday, February 14, 2027, at SoFi Stadium in Inglewood, California, and Presidents Day follows on Monday, February 15. Three campaign themes now compete for the same 48 hours, so give each audience one clear reason to open instead of three.
• Easter comes early. Easter Sunday is March 28, eight days earlier than in 2026, when it fell on April 5. Spring and Easter emails should be written and approved in February.
• July 4 lands on a Sunday. The federal holiday is observed Monday, July 5, which creates a Saturday to Monday weekend. Travel, outdoor and hospitality brands get three selling days instead of one.
• The holiday shopping stretch is 29 days long. Black Friday on November 26 leaves 29 days until Christmas, one more than in 2026, when Black Friday was November 27.
• Christmas is a Saturday and Hanukkah begins on Christmas Eve. According to Hebcal, Hanukkah starts at sundown on Friday, December 24. For most federal employees, Christmas is observed that same Friday, and New Year's Day 2028, a Saturday, is observed on Friday, December 31, according to OPM.
• Halloween is a Sunday. Parties, trunk or treat nights and park events will cluster on Saturday, October 30, so event emails should point there.

Q1 2027 marketing holidays: January, February and March

Q1 has few big retail days, but it holds three federal holidays, Valentine's Day, the Super Bowl and an early Easter. These are the dates we put on every Q1 plan, with the window we use for each.

Valentine's Day on a Sunday moves the real deadline to the middle of the week before. Find your carrier's cutoff for delivery by Saturday, February 13, send the last call for shipped orders two business days ahead of it, and switch the Thursday and Friday emails to gift cards, store pickup or bookings. If you sell to sports fans, decide early whether February 14 is a Super Bowl email or a Valentine's email. Splitting the list by past purchases usually answers that for you.

February 1 and March 1 both fall on a Monday in 2027. For apps and subscriptions that tie a campaign to a new month, a Monday start reads as a fresh week too, so a single email can carry both ideas.

Q2 2027 email dates: April, May and June

Spring is gifting season. For most consumer brands Mother's Day is the date the quarter is planned around, and Father's Day shares a weekend with Juneteenth.

Federal law puts Mother's Day on the second Sunday in May and Father's Day on the third Sunday in June, which gives you May 9 and June 20. Both are hard days for some subscribers. Give people a way to skip those emails without leaving the list, which keeps them subscribed for the rest of the year. In Klaviyo or Mailchimp that can be a tag or preference field plus an exclusion on the send.

Memorial Day on May 31 is also the last day of the month. Pair the long weekend offer with any end of month target your sales team is chasing, and send the final reminder on Monday morning rather than Sunday night.

Q3 2027 email dates: July, August and September

Summer has fewer fixed dates, so your own events and launches carry more of the calendar. Two long weekends anchor it.

We left Prime Day out of the table on purpose. Amazon announces it each year, and we did not find a confirmed 2027 date when we checked in October 2026. If you sell on Amazon, hold a placeholder in July and fill it in once Amazon publishes the dates.

For campgrounds, late summer is when the fall and winter story starts. Moab RV Park's "Red Rock Days" seasonal email leaned on the park sitting 15 minutes from Arches National Park, and Lake Buchanan RV Resort's "Winter Sites on the Water" spoke to snowbirds. Offers like those need to land before guests lock in their winter plans, so they belong on the August or September calendar, not the November one.

Q4 2027 holiday shopping dates: October, November and December

For many retail and ecommerce brands, Q4 is the busiest email season of the year, and 2027 adds one shopping day between Black Friday and Christmas compared with 2026.

Columbus Day shares Monday, October 11, with Yom Kippur, which runs from sundown on Sunday, October 10, to nightfall on the 11th, according to Hebcal. If part of your list observes it, send the long weekend sale email to that segment on Friday, October 8, or skip it.

Small Business Saturday was started by American Express in 2010 and always falls on the Saturday after Thanksgiving, which makes it November 27 this year, according to Wikipedia's entry on the day. GivingTuesday is five days after Thanksgiving, which puts it on November 30, per its Wikipedia entry.

What is the 2027 retail calendar?

When US retailers say "retail calendar", they usually mean the National Retail Federation 4/5/4 calendar. It splits each quarter into fiscal months of four, five and four weeks, so a fiscal month holds the same number of weekends every year and sales compare cleanly. On NRF's three year calendar, fiscal 2027 runs 52 weeks, from Sunday, January 31, 2027 to Saturday, January 29, 2028.

The detail that matters for email is where Cyber Week splits. Fiscal December 2027 starts on Sunday, November 28, so Thanksgiving, Black Friday and Small Business Saturday count toward fiscal November, while Cyber Monday and GivingTuesday count toward fiscal December. That is the same split as 2026. If your finance team reports on this calendar, tag each holiday send with its fiscal week so email revenue matches their numbers and last year's.

What does a Black Friday 2027 email schedule look like?

Our plan includes eight finished campaigns a month. Here is how we would spread those eight sends across November 2027 for a typical US online store, with every weekday checked against the tables above.

1. Tuesday, November 2: Holiday gift guide, part one. Best sellers by price band.
2. Tuesday, November 9: Gift guide, part two, aimed at the segment that did not click the first one.
3. Tuesday, November 16: Black Friday preview. Name the offer and the date so nobody has to guess.
4. Monday, November 22: Early access for your most engaged buyers, three days before Thanksgiving.
5. Friday, November 26: Black Friday launch, sent early in the morning Eastern time.
6. Saturday, November 27: Weekend reminder, or a Small Business Saturday message for independent shops.
7. Monday, November 29: Cyber Monday, with the online only offer in the subject line.
8. Tuesday, November 30: Last call as the offer ends, or a GivingTuesday tie in.

Heavy Q4 volume can push complaint rates up. Google's sender guidelines tell senders to keep the spam rate reported in Postmaster Tools below 0.10% and to avoid ever reaching 0.30% or higher. Send the early access and preview emails to engaged subscribers first, and widen the audience only on the main sale days. Our email deliverability checklist covers the setup that keeps holiday sends out of spam.

B2B audiences need the same dates, only earlier. Our "Black Friday Prep" campaign for Whapi, a Shopify app for WhatsApp automation, told merchants to set up their flows well before Cyber Week because WhatsApp message templates have to be approved first, and Meta's documentation says that review can take up to 24 hours. A merchant who waits until Thanksgiving week runs out of time.

Which 2027 dates matter most for your type of business?

The same dates carry different weight depending on what you sell. These are the ones we weight most for the industries we write for.

ExpenseTracker's campaign shows how a small calendar detail becomes a strong hook. It was timed to November 1, 2026, a Sunday and the same day the app sends its weekly summary. In 2027, November 1 is a Monday, so the same idea would need a new angle. See how we plan the year for SaaS and app email marketing and campground and RV park email marketing, or browse the campaigns in our portfolio.

What should each entry on your email calendar include?

An email marketing calendar is a dated plan of every campaign you will send, detailed enough that anyone on the team can see what goes out, to whom and when. A shared spreadsheet is enough. These are the fields we fill in for each send, with one row from the November schedule above as the example.

The approval deadline is the field that keeps a holiday send on time. Our plan includes two revision rounds per email, so we set each deadline with room for both plus QA.

How do you build your own email calendar for 2027?

1. Copy the dates that fit your customers. Start with the tables above and cut anything your audience would not care about. A B2B software company does not need St. Patrick's Day.
2. Add the dates only you know. Product launches, local festivals, seasonal openings and anniversaries. On The Beach RV Park's "Wooden Boat Festival" email was built around a local Port Aransas event, not a national holiday.
3. Decide how many sends each month can hold. We plan eight campaigns a month for clients, about two a week, and fit holiday sends inside that count instead of piling extras on top.
4. Set a send window for each date. Work back from shipping cutoffs, booking lead times and approval time, not from the holiday itself.
5. Assign a segment to every send. Buyers, browsers, lapsed customers and new subscribers should not all get the same email on the same day.
6. Write the subject lines early. Holiday inboxes are crowded. Our guide to writing email subject lines shows how we draft and test them.
7. Block QA and approval time. Every email needs its links, rendering and CAN-SPAM footer checked before it is scheduled. Our CAN-SPAM compliance checklist lists what the footer and sender details must include.
8. Review results each month. Note which dates earned clicks and orders, and move effort toward them next year. Our email marketing metrics guide explains which numbers to trust.

Should you send email on the holiday itself?

It depends on what the holiday means to your customer. Shopping days like Black Friday and Cyber Monday are built for sending on the day. Gifting holidays like Valentine's Day, Mother's Day and Father's Day usually work best before the date, with a gift card or booking email as the last send. Federal holidays such as Memorial Day and Labor Day work for sale reminders on the morning of the day. For Thanksgiving and Christmas, a short thank you email or nothing at all is often the better choice.

When a holiday falls on a weekend, as Valentine's Day, July 4, Halloween and Christmas all do in 2027, look at your own past send data for Saturday and Sunday before you schedule. If you have none, send on Thursday or Friday and test a weekend send with a smaller segment.

Want us to plan and send your 2027 campaigns?

EmailMarketingAgency.com plans, writes, designs and sends 8 email campaigns a month for $1,000 flat, month to month. You approve the monthly calendar and every email before anything is sent, and the whole approval process asks for roughly one hour from you per month. The work runs inside your own Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Brevo, Constant Contact or Shopify Email account. See what our email campaign management service covers, compare it on the pricing page, or request a free email audit that includes a sample campaign calendar for your business.

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