Plenty of US businesses pay for Klaviyo, Mailchimp or HubSpot every month and still send far less email than they planned. The software is rarely the problem. Someone has to pick the next campaign, write it, design it, test it and schedule it, week after week. Our email marketing services take that whole job off your desk: eight campaigns a month, built inside your own account, with a plain English report at the end of each month.
What do our email marketing services include?
Every campaign also carries the work that has no page of its own: audience segmentation from your platform data, subject line A/B testing, QA on links, rendering and spam score, send times set for your customers' US time zones, and 2 revision rounds per email.
You do not buy these one at a time. All five come under one fee, because strong copy still fails in the spam folder and a perfect schedule is wasted on a weak email. See what the $1,000 email marketing package covers, line by line.
Is an email marketing service the same as email marketing software?
No, although search results mix the two. Email marketing software, also called an email service provider, is the tool that stores your contacts and delivers your messages. An email marketing service is the people who decide what to send and then do the work inside that tool. You need the software either way. The real question is who runs it. To see every job that moves off your desk, read the full list of tasks an agency handles.
| Question | Software only (DIY) | Done for you with EmailMarketingAgency.com |
|---|---|---|
| Who plans the calendar? | You | We do, and you approve it |
| Who writes and designs each email? | You or your team | We do, inside your account |
| Who tests each send and watches deliverability? | You, if anyone has time | We do, on every campaign |
| Who owns the account and the list? | You | Still you |
| What do you pay? | The platform subscription | The platform subscription plus $1,000 a month |
| How much of your time does it take? | Every hour the work needs | About an hour of approvals a month |
We work inside Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Brevo, Constant Contact and Shopify Email. Your contacts, templates and send history stay under your login, so if you ever stop working with us there is nothing to export and nothing to rebuild. Still picking a tool? Our comparison of the email platforms we support shows which kind of business each one suits.
What does done for you email marketing look like each month?
- Plan. We send a calendar of eight campaigns, each with a date, an audience and a goal. You approve it or swap ideas out.
- Build. Each approved idea becomes a finished draft in your platform, not a mockup in a separate file.
- Approve and test. You sign off on every email. We then check links, images, the mobile view and the spam score before anything is scheduled.
- Send and report. Campaigns go out at times chosen for where your customers live. At month end, one report covers what worked, what did not and what changes next.
For the week by week version, including what we need from you on day one, read our email marketing process.
Which email marketing services does a small business need first?
Email marketing services for small business work best when the first month goes after your biggest gap. Find the row that sounds most like you.
| If this sounds like you | We focus first on | Why |
|---|---|---|
| You only email when there is a sale | The campaign calendar | Useful sends between offers give people a reason to open that is not a discount |
| Fewer people seem to see your emails, or customers say they land in spam | Deliverability | Authentication and complaint rates weigh heavily on whether Gmail and Yahoo deliver to the inbox |
| Your emails are one big image | Design | Live text stays readable on phones and when images are blocked |
| Nobody on your team has time to write | Copywriting | A clear subject line and a single call to action do most of the work |
| You have news and tips to share but no format for them | The newsletter | A familiar format on a steady schedule builds a reading habit |
| Your list is brand new or very small | The free audit | The audit checks list health first, which shows whether the list is ready for a full calendar |
Every client gets campaign management, copywriting, design and deliverability on every send, and a newsletter whenever you want one or more of your eight slots to be an issue. The table only shows where the extra effort goes in the first few weeks.
What campaigns do we send? Real examples
Three of our own briefs show the range. Prifix, an appliance maker in Egypt, got a G70 Gas Cooker launch email that opens on the promise "Built in Egypt. Fired by Italy." HomeStop got "The Console Edit," a sale on its gold consoles with wall mirrors as the add on. Lake Buchanan RV Resort in Burnet, Texas, got "Winter Sites on the Water," written for snowbirds planning where to spend the cold months. We have no permission to share how these performed, so we show the thinking, never the numbers. Our email marketing examples page has all eleven, and our email campaign management page lays out every campaign type we plan.
Do our email marketing services fit your industry and your platform?
The plan stays the same for every client. The calendar does not. An RV park fills its month with seasonal stays and local events, a SaaS app with activation pushes and feature news, and a furniture store with collection edits for shoppers who look several times before they buy. Our page on how email changes from one industry to the next walks through each business model.
The build depends on your software, too. In Klaviyo or Shopify Email we can drop products from your store straight into a campaign, while HubSpot and ActiveCampaign let us segment on CRM fields and tags. Our overview of the platforms we work inside compares all seven and links to a full guide for four of them.
Which rules does every email we send follow?
Every send is checked against the FTC's CAN-SPAM rules and the Gmail and Yahoo sender requirements before it is scheduled. See our CAN-SPAM compliance checklist and email deliverability service for the detail.
What is not part of our email marketing services?
- Your email platform subscription, which the platform bills to you directly.
- Automated flows such as a welcome series, abandoned cart reminders or post purchase emails. Those are priced as a separate project if you want them.
- Paid ads.
- SMS.
A tight scope is what keeps one flat price flat. The plan runs month to month, with no long contract.
Start with a free email audit
Before you commit to anything, we review your list health, your deliverability records and your recent campaigns, point out the opportunities you are missing, and send a sample campaign calendar built for your business. It costs nothing and carries no obligation. Request your free email marketing audit and see what eight campaigns a month would look like for you.
Frequently asked questions
How much do email marketing services cost for a small business?
Agency pricing varies a lot. Some agencies charge a monthly retainer, some charge per email or per project, and many only quote after a call. Ours is published: $1,000 a month for 8 finished campaigns, billed month to month. Your email platform bills you separately for its own subscription.
Is it worth paying for email marketing services?
It usually is when your list sits idle because nobody has the hours to plan, write and test each send. If you already have a full time email marketer, a managed service mostly adds capacity, so weigh the fee against the cost of overflow help. Our email revenue calculator lets you test whether eight campaigns could cover the fee on your own list.
Do I keep my email list if I stop working with you?
Yes. Everything lives in your own platform account, so your contacts, templates and campaign history never leave it. The plan is month to month, which means you can stop at the end of any month.
Do your email marketing services include automations like abandoned cart?
The monthly plan covers campaigns, which are single sends to a list or segment. Automated flows, for example a welcome series, an abandoned cart reminder or a post purchase follow up, are quoted separately, so the campaign plan keeps its fixed price.
How soon will I see results from email marketing?
We do not promise numbers, because results depend on your list, your offers and your sending history. Clicks and orders from each campaign build up in your platform as people respond, and the monthly report tracks the trend from one month to the next.
Do you work with businesses in my industry?
Our real campaigns so far cover RV parks and campgrounds, SaaS and apps, furniture and home decor, and home appliances. The same monthly plan works for most US businesses that have a list and something worth saying. Our page on email marketing by industry shows how the approach changes by business model.