Most email copywriting services hand you a document: subject lines and paragraphs that someone on your team still has to design, build, test and send. We deliver the finished email instead. The copy is written, designed, built inside your Klaviyo, Mailchimp, HubSpot or Shopify Email account, checked and scheduled, all inside one monthly plan.
What do our email copywriting services include?
Every one of your 8 monthly campaigns gets each line below, written for that send and that audience, never pulled from a stock template.
- Subject line, plus a second version for the A/B test.
- Preheader, the preview line inboxes show beside or under the subject.
- Headline and subhead, the first words a reader sees after opening.
- Body copy for each section: product details, offer terms, dates and the reason to act now.
- Button and link text that says what happens on click, such as "Shop the G70" or "Check dates and book".
- Image alt text, so the email still makes sense with images off or read aloud by a screen reader.
- Footer lines that keep the email compliant: your postal address, a clear way to unsubscribe and accurate sender details.
Copy and our email design service happen in the same draft, so a headline never gets cut to fit a box someone else drew.
What kinds of emails do we write?
We write campaigns: planned sends with a date on your monthly calendar. For consumer brands and B2B companies alike, our portfolio covers:
- Product launches, like the Prifix G70 Gas Cooker.
- Sales, like HomeStop's Console Edit.
- Seasonal pushes, from a Black Friday email for Shopify merchants to a snowbird offer for a Texas RV resort.
- Local event invitations, such as a wooden boat festival in Port Aransas or a Halloween event in Jonesville, North Carolina.
- Announcements and long stay offers, such as 42 new big rig sites on the Oregon coast or monthly sites and storage in Oklahoma.
- Activation emails that bring app users back, like ExpenseTracker's new month campaign.
We also write regular branded newsletters, covered on our newsletter management page, and the way all these types are spread across a month is under email campaign management. Automated flows, such as a welcome series or an abandoned cart reminder, are outside the plan and quoted separately.
How do we write each part of an email?
Each part of a marketing email has one job. Here is the rule we write it by, with a real line from our portfolio.
| Part | Its one job | Our rule | Real example |
|---|---|---|---|
| Subject line | Earn the open | Name the product, the date or the reason. Specific wins over clever. | "Get WhatsApp ready before Black Friday" (Whapi) |
| Preheader | Add what the subject left out | Never repeat the subject. Carry the proof or the offer. | "Gold, marble and glass consoles in 304 stainless steel, now up to 25% off." (HomeStop) |
| Headline | Plant the idea in one glance | Short enough to read on a phone without scrolling. | "Built in Egypt. Fired by Italy." (Prifix) |
| Body | Answer the questions that stop a purchase | One idea per section, plain words, real numbers. | "15 min to Arches National Park" (Moab RV Park) |
| Button | Say what happens next | A verb plus the thing. No "Learn more" when we can be exact. | "Set up my flows" (Whapi) |
Email copy examples from our portfolio, and why they work
We do not have permission to publish open or click numbers for client work, so here is the thinking behind each line instead. All of them come from real campaigns we wrote; see the finished emails on our email campaign examples page.
"Built in Egypt. Fired by Italy." for the Prifix G70 Gas Cooker
Prifix builds its cookers in its own factory in Egypt. A shopper comparing a local cooker with an imported brand has one doubt: quality. The headline settles it in six words by pairing where the cooker is made with what is inside it, Italian SABAF burners. The body backs that up with four concrete features and states the price, LE 11,500, without hedging. A launch email that shows the price gets clicks from people who are already comfortable with it.
"New month. Clean ledger." for ExpenseTracker
ExpenseTracker turns expenses you text on WhatsApp into rows in your own Google Sheet. We timed the campaign to November 1 falling on a Sunday, the same day the app sends its weekly summary. The headline turns a calendar date into a fresh start. The preheader does the practical work: November starts Sunday, text expenses as they happen, and the sheet keeps itself current. Two short lines, two separate jobs.
"First impressions matter." for HomeStop, The Console Edit
Lead a luxury furniture sale with the discount and the brand starts to look cheap. So the HomeStop headline sells a moment instead of a markdown: your entryway is the first thing every guest sees, and a gold or marble console sets the tone. The offer, up to 25% off, sits in the preheader and the offer band, where shoppers look for it. Further down, five words, "Add a mirror above it.", set up the cross sell to wall mirrors.
"Get WhatsApp ready before the rush." for Whapi, Black Friday Prep
B2B readers tune out urgency that is not real. Whapi, a Shopify app for WhatsApp automation, gave merchants a concrete reason to start early: Meta reviews every new WhatsApp message template, and Meta's developer documentation says that review can take up to 24 hours. That fact became the deadline. No countdown timer and no "last chance" language, just a reason to set up flows this week.
Numbers guests can picture, for US RV parks
For campgrounds, the strongest line is often a number a guest can picture. Moab RV Park's "Red Rock Days" email leads with distance: Arches is 15 minutes away. Honey Bear By The Sea put the size of its 42 new big rig sites, 35 feet wide by 65 feet long, right in the preheader, because big rig owners check that first. More examples are on our campground and RV park email marketing page.
How do we match your brand voice?
A good email copywriter for hire should sound like your business in the first draft, not after three months of corrections. This is how we get there in month one.
- Read what you already send. Recent campaigns, your website and your customer reviews. Reviews show the words buyers actually use.
- Write a one page voice sheet. How you address readers, words you use and avoid, how formal you are, emoji or none, and the claims you can and cannot make.
- Turn your edits into rules. If you change "customers" to "guests" in a revision, that goes on the sheet, so you never make the same correction twice.
| Voice sheet line | Sample for an RV resort | Sample for a Shopify app |
|---|---|---|
| We call the reader | Guests, campers | Merchants, store owners |
| Tone | Warm, local, unhurried | Direct, practical, a little urgent near peak season |
| We lead with | Distances, site sizes, local events | Setup steps, deadlines, time saved |
| We never say | "Luxury" unless the amenities prove it | Feature names the reader has not seen yet |
The rows above illustrate the format. They are not any client's actual sheet.
What subject line and preheader rules do we follow?
- Write them as a pair. The subject makes the promise and the preheader adds the proof. Mailchimp's help center notes that without set preview text, email clients pull in the start of the message, which can be "View in browser" text or even stray code.
- Put the point first. Inboxes cut long subject lines and previews short, especially on phones, so the product, date or offer goes at the front.
- Never mislead. According to the FTC's CAN-SPAM compliance guide, the subject line must accurately reflect the content of the message. We never disguise a promotion with a fake "Re:" or "Your order" subject.
- Test one idea at a time. Subject line A/B testing is part of the plan, and the two versions differ in one idea, such as offer first versus product first.
- Judge tests on clicks as well as opens. Apple says that when Mail Privacy Protection is on, remote content is downloaded privately in the background when a message arrives, not when the reader views it. Those opens are not a clean signal, so we weigh clicks and sales too.
For formulas and dozens of sample lines, read our guide on how to write email subject lines.
Sale copy follows the FTC's Guides Against Deceptive Pricing: a "was" price should be one the item was openly and actively offered at for a reasonably substantial period of time, not a number set high to inflate the discount. If a claim cannot be backed up, we rewrite it. The email rules themselves are in our CAN-SPAM compliance checklist. This is our working practice, not legal advice.
Should you hire an email copywriting agency or a freelance copywriter?
| Question | Typical freelance copywriter | EmailMarketingAgency.com |
|---|---|---|
| What you receive | Copy in a document | A finished email, built and scheduled in your platform |
| Design and build | Usually a separate hire | Included |
| Subject line testing | Left to you | Included in the plan |
| Deliverability | Rarely in scope | SPF, DKIM, DMARC, complaint rate and list hygiene monitored |
| How you pay | Per email, per word or per hour | $1,000 a month, flat, for 8 campaigns |
| Commitment | Per project | Month to month |
A freelancer is a sound choice if you already have a designer and someone who runs your platform. If you do not, an email copywriting agency that also handles the build spares you from managing three people. Every line of the plan is broken down on our pricing page.
How does a month of copy work?
You approve the calendar, then each draft, with up to 2 revision rounds per email. From you we need roughly an hour a month, plus a quick note whenever a launch, offer or piece of news is coming up. We test every email, schedule it around your customers' US time zones and send one plain English report a month, including which subject lines earned the clicks. The week by week timeline is on our email marketing process page.
Curious how your current emails read? Our free email audit reviews your recent campaigns, list health and deliverability records, and includes a sample campaign calendar for your business. There is no cost and no obligation.
Frequently asked questions
How much do email copywriting services cost?
It depends on who you hire. Freelancers often price per email, per word or per hour, while agencies usually quote a monthly retainer. With us, copy is part of one flat plan of $1,000 a month for 8 finished campaigns, and that price also covers design, build, testing, sending and a monthly report. The line by line breakdown is on our pricing page.
What does an email copywriter do?
An email copywriter writes the words in a marketing email: the subject line, preheader, headline, body, button text and alt text. A good one also decides what each email should say to which audience, and keeps every send in the brand's voice. With us, the same plan then covers designing, building and sending the email.
Can I hire you just to write email copy?
No. We do not sell copy on its own, because the headline, the image and the button are planned as one unit inside the design. If all you need is words in a document and you already have someone to build and send, a freelance email copywriter may suit you better.
Do you write welcome series and abandoned cart emails?
Not inside the monthly plan, which covers 8 campaigns. Those emails are automated flows that run on a trigger rather than a send date, so they are priced as a separate project. Tell us which ones you need and we will quote them before any work starts.
Who approves the copy before an email is sent?
You do. You sign off on the monthly calendar first, then on every individual email, with up to 2 revision rounds each. Nothing is scheduled without your approval.
Do we keep the emails you write if we stop working together?
Yes. Every email is written and built inside your own platform account, so the campaigns, templates and list stay in your name. The plan runs month to month, so there is no long contract to unwind.